Brand Ambassador Agreement Template

What is a brand ambassador agreement?

A brand ambassador agreement sets a longer-term relationship in which a person represents a brand across content and events, usually with exclusivity and a retainer.

When you need one

Long-term creator partnerships
Celebrity or athlete endorsements

Key clauses included

Term and ambassador duties
Retainer and commissions
Exclusivity and competitors
Use of name and likeness
Conduct and morality
Termination

What the template covers

Appointment and Term
Ambassador Duties
Compensation
Exclusivity
Use of Name and Likeness
Disclosure and Compliance
Conduct
Confidentiality
Limitation of Liability
Termination
General
Governing Law and Disputes
Schedule 1: Deliverables

How to use it

Buy and download the editable Word file.
Fill in the brackets: names, dates, fees, scope and governing law. Delete options that don't apply.
Check it against local law, and have a lawyer review it for high-value deals.
Sign it on paper or with any e-signature tool.

Frequently asked questions

What format is the template in?

You get an editable Microsoft Word (.docx) file that also opens in Google Docs, Pages and LibreOffice.

Can I use this template in my country?

The templates are written for international use with placeholders for governing law and local details. Contract law differs between countries and states, so check the final document against local law, especially for employment and consumer contracts.

Is this legal advice?

No. A template is a starting point, not advice on your situation. For high-value or unusual deals, have a lawyer review the completed document.

How do I receive the file?

Right after payment you are taken to a download page, and PayPal emails you a receipt. Keep the download page link to download the file again.

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