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Influencer & Brand Collaboration Agreement Template
What is an influencer & brand collaboration agreement?
An influencer agreement is a contract between a brand and a content creator for sponsored content. It covers deliverables, posting schedule, approvals, payment, usage rights, exclusivity and advertising disclosure.
When you need one
- Brands running influencer campaigns
- Creators negotiating paid partnerships
Key clauses included
- Campaign deliverables and posting schedule
- Content approval process
- Fees, gifting and payment terms
- Content usage rights and paid ads
- Exclusivity period
- Ad disclosure compliance (#ad)
- Morality clause
- Termination
What the template covers
- Campaign and Deliverables
- Brief and Approval
- Fees and Products
- Disclosure and Compliance
- Ownership and Usage Rights
- Exclusivity
- Conduct
- Confidentiality
- Cancellation
- Limitation of Liability
- General
- Governing Law and Disputes
How to use it
- Buy and download the editable Word file.
- Fill in the brackets: names, dates, fees, scope and governing law. Delete options that don't apply.
- Check it against local law, and have a lawyer review it for high-value deals.
- Sign it on paper or with any e-signature tool.
Frequently asked questions
Who owns influencer content?
Usually the creator owns it and licenses it to the brand for agreed uses and a set period. Brands that want to use it in paid ads should say so expressly and pay for that usage.
Do influencers have to disclose paid posts?
Yes, in most major markets, including the US (FTC), UK (ASA/CMA), EU countries and UAE. The contract should require clear disclosure.
What format is the template in?
You get an editable Microsoft Word (.docx) file that also opens in Google Docs, Pages and LibreOffice.
Can I use this template in my country?
The templates are written for international use with placeholders for governing law and local details. Contract law differs between countries and states, so check the final document against local law, especially for employment and consumer contracts.
Is this legal advice?
No. A template is a starting point, not advice on your situation. For high-value or unusual deals, have a lawyer review the completed document.
How do I receive the file?
Right after payment you are taken to a download page, and PayPal emails you a receipt. Keep the download page link to download the file again.
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