Marketing & Social Media Services Agreement Template

What is a marketing & social media services agreement?

A marketing services agreement sets the terms for a marketing, SEO or social media agency working for a client: services, monthly retainer, approvals, ad spend, reporting and ownership of content and accounts.

When you need one

Agencies and freelancers selling marketing retainers
Businesses hiring a social media manager

Key clauses included

Scope of services
Monthly retainer and ad spend
Client approvals
Access to accounts
Content ownership
No guarantee of results
Termination and handover

What the template covers

Services
Fees and Advertising Spend
Approvals
Accounts and Access
Content Ownership
Client Materials and Compliance
Reporting and No Guarantee
Confidentiality
Limitation of Liability
Term and Termination
General
Governing Law and Disputes
Schedule A: Scope of Services

How to use it

Buy and download the editable Word file.
Fill in the brackets: names, dates, fees, scope and governing law. Delete options that don't apply.
Check it against local law, and have a lawyer review it for high-value deals.
Sign it on paper or with any e-signature tool.

Frequently asked questions

What format is the template in?

You get an editable Microsoft Word (.docx) file that also opens in Google Docs, Pages and LibreOffice.

Can I use this template in my country?

The templates are written for international use with placeholders for governing law and local details. Contract law differs between countries and states, so check the final document against local law, especially for employment and consumer contracts.

Is this legal advice?

No. A template is a starting point, not advice on your situation. For high-value or unusual deals, have a lawyer review the completed document.

How do I receive the file?

Right after payment you are taken to a download page, and PayPal emails you a receipt. Keep the download page link to download the file again.

Related templates

Agencies & Client Services